Burger King, the arch rival of McDonald is planning to open a chain of Whopper Bars to sell its most famous burgers. The restaurant offers variety of burgers and it introduces the local flavors in its burgers to attract local clientele. Now, the restaurant is planning to introduce a chain of restaurants in America this year and also stated that Britain would be the next place of expansion. Burger King has chosen some test sites for the chain which would sell signature hamburgers in a hipper setting.

Burger King is famous for its Steakhouse Burger and the Whopper Bars would introduce tastier varieties in the menu. Also, the customers have the option of “Pimp your whopper” where they can put in their own toppings. John Chidsey, boss of Burger Kind stated that he introduced low price items with costlier ones on the same menu to attract customers and this is the reason behind the success of his once-ailing chain of restaurants.
He fondly calls this plan the “barbell strategy” and he added that UK offers huge opportunities for growth and hence they have targeted the airports and other places with very limited space to open their Whopper Bars.